Douyin, TikTok and Chinas Online Screen Industry: The Rise of Short-Video Platf [Hardcover]

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

Introduction: Telling Chinese Stories. Part 1. Chinese soil 1. The power of platforms in the digital age 2. Dancing with giants: birth of ByteDance 3. The migration of creative labour Part 2. Leap forward 4. Swipe craze 5. Two souls in one shell 6. Fortune-telling business. Tales of the people. List of interviewees

TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin  a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platformTikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyones mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTokthe most popular made in China product of all the Chinese digital platformsbecame a significant competitor on the global stage.

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of Chinas online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domesticlӃ