Entrepreneurship and Big Data: The Digital Revolution [Paperback]

1. In Search of Change Leaders: Case Studies. 2. Entrepreneurial Motivation. 3. Entrepreneurial Sustainability. 4. Women Entrepreneurship. 5. Disciplined Entrepreneurship. 6. The Lean Start-up. 7. Mastering Marketing Analytics. 8. Entrepreneurial in the Informal Structure. 9. Entrepreneurial Negotiation. 10. Agropreneurship. 11. Salespreneurship. 12. Servicepreneurship. 13. Preparing an Effective Business Plan. 14. Rising Intrareneurship  Case Studies. 15. Marketing Chronicles from Pre Smartphone to Post Smartphone Era. 16. Management Concepts and Entrepreneurship. 17. Anticipating and Avoiding the Pitfalls that can Sink a Start-up. 18. Case Studies on Change Maestros. 19. Managing Growth in New Ventures. 20. Entrepreneurial Finance. 21. Bootstrap Financing. 22. Corporate Social Responsibility and Social Ethics. 23. Digital Footprints and Social Media. 24. The Pitfalls of Entrepreneurship or the Grim/Darkside of Entrepreneurship. 25. Contemporary Types of Entrepreneurship: An Insight.This book is a comprehensive and analytical source on entrepreneurship and big data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation.

Meghna Chhabra is an Associate Professor (Entrepreneurship & Finance) and Area Chair Entrepreneurship and Small Business Management at Faculty of Management Studies, Manav Rachna International Institute of Research & Studies, Faridabad, Haryana, India. She is also on board on the various University level committees promoting research and consultancy. Dr Meghna has More than fifteen years of experience in industry and academia and has worked closely with students for employability training and job placements. She has been running the E-Cell @FMS. She has various publications in National and International Journals to her credit, including two publications in the Small Enterprises Development, management and Extension (SEDME) Joul³-