Get Out the Vote: How to Increase Voter Turnout [Hardcover]

What are the most cost-effective ways to increase voter turnout? Whether the ambition is to win elections, promote civic engagement, or bolster the legitimacy of democratic institutions, this question is of enormous significance to those who run and study campaigns. Since the original edition appeared in 2004Get Out the Votehas become the indispensable guide to understand how to mobilize voters. Combining information from their own extensive field research and the rapidly expanding number of studies conducted by a growing network of scholars and campaign consultants, Donald P. Green and Alan S. Gerber bring scientific rigor to the subject, challenging much of the conventional wisdom about what works and what doesn't in political campaigns. Updated to include the newest research and published in time for the 2024 election cycle,Get Out the Votewill again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum. In addition, Green and Gerber provide students an accessible introduction to campaign research methodology.

Donald P. Greenis J.W. Burgess Professor of Political Science at Columbia University.
Alan S. Gerberis Sterling Professor of Political Science at Yale University and Director of the Institution for Social and Policy Studies.
Both authors are pioneers in the experimental study of voter turnout and have written widely on public opinion and elections.

Green and Gerber are pioneers in the use of experimental design to investigate voter turnout. When the first edition ofGet Out the Votecame out 20 years ago, it stood alone in the field of political campaigning for both focusing on get out the vote (GOTV) and basing its recommendations on scientific evidence. The fifth edition incorporates the breadth of similar research that has been conducted in the intervening years. In particular, it includes new ways organizers use technology and new fl2