Multisensory Experiences: Where the Senses Meet Technology [Hardcover]

The book seeks to empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.Most of our everyday life experiences are multisensory in nature, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience, such as eating a meal or going to the cinema, involves a magnificently complex sensory world.In recent years, many of these experiences have been increasingly transformed through technological advancements such as multisensory devices and intelligent systems. This book takes the reader on a journey that begins with the fundamentals of multisensory experiences, moves through the relationship between the senses and technology, and finishes by considering what the future of those experiences might look like, and our responsibility in it.This new edition seeks to further empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. It includes updated content on new technologies such as generative AI, and further development of an ethical framework around multisensory experiences. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.1. The Exciting World of Multisensory Experiences2. The Fundamentals of Multisensory Experiences3. The Human Senses meet Technology4. From the Known to the Unknown Future5. Laws of Multisensory ExperiencesCarlos Velasco,Associate Professor, Department of Marketing, BI Norwegian Business School, Norway,Marianna Obrist,Professor of Multisensory Interfaces, Department of Computer Science at University College LondonCarlos Velasco is Associate Professor in the Department of Marketing at the BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Clc8