Reasonable Risk: Alcohol in Perspective [Hardcover]

Reasonable Risk examines the concept of risk as it applies to everyday life in general and to alcohol consumption specifically. The book addresses how we assess risks (and benefits), and the strategies we use to manage them. It examines the elements that shape our perceptions of risk-cultural influences, social factors, and how we are presented with information about risk. The final chapter of the book focuses on the role of risk in policy formulation, examining in particular how alcohol policies are developed within the context of individual and societal responsibility.Marjana Martinic Ph.D. Barbara LeighAcknowledgements, Introduction: Setting the Stage, Chapter 1 Keeping an Eye out: Our perceptions of risk, Chapter 2 to each his own: culture, risk, and the transgression of boundaries, Chapter 3 its not only the numbers that count: assessing risk and benefit, Chapter 4 well-chosen words: telling the story of risk, Chapter 5 to do or not to do: risk decisions, Chapter 6 Toeing the line: risk and alcohol policy, indexUS