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SMACing the Bank: How to Use Social Media, Mobility, Analytics and Cloud Technologies to Transform the Business Processes of Banks and the Banking Exp [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Raghunathan, Balaji, Maiya, Rajashekara
  • Author:  Raghunathan, Balaji, Maiya, Rajashekara
  • ISBN-10:  0367657538
  • ISBN-10:  0367657538
  • ISBN-13:  9780367657536
  • ISBN-13:  9780367657536
  • Publisher:  Auerbach Publications
  • Publisher:  Auerbach Publications
  • Pages:  344
  • Pages:  344
  • Binding:  Paperback
  • Binding:  Paperback
  • SKU:  0367657538-11-MPOD
  • SKU:  0367657538-11-MPOD
  • Item ID: 106998224
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Oct 13 to Oct 15
  • Notes: Brand New Item. Not shipped to AK, HI, APO, FPO, AE.

The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking eco-system as well as the key stakeholders, namely customers, employees and partners.

Digital Transformation of Banking: A 30,000 ft. View. SMAC Primer. Digital Technology Innovations for Employees. Digital Technology Innovations for Partners. Digital Technology Innovations for Customers. Banking 2020. Index. Bibliography.

This book provides a comprehensive practitioner's view of how SMAC (social, mobile, analytics, and cloud)technologies are impacting the entire banking eco-system as well as the key stakeholders, namely customers, employees and partners. The book also covers SMAC + aspects like AI, Machine Learning, chatbots, and RPA (Robotic Process Automation

Balaji Raghunathan has more than 20 years of experience in the software industry. As part of his current role as General Manager, Technology Consulting & Enterprise Architecture, at ITC Infotech, Balaji Raghunathan is responsible for helping the clients of ITC Infotech simplify their technology landscape, assess their readiness for digital initiatives, modernize their technology architecture and prepare them for their digital journey





Balaji Raghunathan has also lead the delivery of digital projects for banking, financial services, and insurance customers as well as helped them define their digital strategy. He has lead strategy engagements for enterprise mobility initiatives as well as developed, managed and commercialized intellectual property (IP) during his pril3Ü

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