TikTok Broadway: Musical Theatre Fandom in the Digital Age [Hardcover]

TikTok Broadway: Musical Theatre Fandom in the Digital Ageexplores how TikTok has revolutionized musical theatre fandom and democratized musical theatre fan cultures and spaces. The book argues that TikTok has created a new canon of musical theatre thanks to the way virality works on the app, expanding musical theatre into a purely digital realm that spills into other, non-digital aspects of U.S. popular culture.Are you a musical theatre fan who loves TikTok? Or are you curious about how this social media app has changed musical theatre fandom - and even the concept of the musical itself?TikTok Broadway: Musical Theatre Fandom in the Digital Agetakes readers inside the world of TikTok Broadway, where fans create, expand, and canonize musical theatre through viral videos. It argues that TikTok democratizes musical theatre fan cultures and spaces, creating a new canon of musical theatre that reflects the preferences and passions of the fans. Readers will also see how TikTok Broadway influences other aspects of U.S. popular culture, from Broadway shows to TV adaptations.FromSixandBeetlejuicetoWickedandRatatouille: The TikTok Musical, this book covers the most popular and innovative musical theatre content on TikTok. Author Trevor Boffone, a musical theatre scholar and a TikTok creator, shows how fans use the app to express their love for musical theatre, and how they collaborate to produce original works, such asBridgerton: The Musical.TikTok Broadway: Musical Theatre Fandom in the Digital Ageshows how the app puts power in the hands of the fans.PrefaceIntroduction: The Great Digital WayChapter 1 - Marketing Musicals the TikTok Way: The Unexpected Case ofBeetlejuiceInterlude - All the Way from TikTok?! Damn!: Amber Ardolino's Digital Stage DoorChapter 2 - Stealth Musicals: The TikTok Broadway Archive fromHeatherstoSixInterlude - TikTok Self-Tapes: The MunyLeglc@