Intersectionality and Creative Business Education: Inclusive and Diverse Cultures in Pedagogy [Hardcover]

Creative Business Education is emerging rapidly to address the needs of the creative industries including digital media, journalism, advertisement, music, marketing, films,  fashion and sports business etc. Inclusive educational praxis, decolonial knowledge traditions and diverse curriculums are central to egalitarian economic development and human empowerment. As such, this edited volume explores how creative business education specifically can help to build a more diverse and inclusive environment for an increasingly diverse body of students and faculty. It discusses how students can be encouraged to succeed and excel, reflecting on the need for academic pedagogies to embrace greater inclusivity for diverse cultures. 

Advancing different theoretical trends within intersectionality and the limits of its praxis, contributors deal with different forms of inequalities based on class, gender, race, religion and belief, sexual orientation, and disabilities in teaching and learning. It is important to articulate and outline the critical lineages of intersectionality within creative business education and its progressive potentials for pedagogical transformation.

Introduction (Intersectionality in Creative Business Education) by Prof. Bhabani Shankar Nayak.- Chapter-1 Intersectional Labour and Marginalisation in Business Education Curriculum by Prof. Bhabani Shankar Nayak.- Chapter-2 Exploring interculturality in Higher Education; How can we be inclusive of diverse cultural perspectives in international Higher Education? by Dr Frank Fitzpatrick.- Chapter-3 The purple pound and the representation of disabled in advertising by Dr Hyunsun Yoon, Dr Junxiong Li (Shawn) and Dr David Bourroughs.- Chapter-4 Workforce, Creativity and Post Lockdown Reality by Dr Simon Das.- Chapter-5 Managing creativity and learning from lock-down working patterns: is it all in the mind of the Tuel#%