Political Persuasion: The Use of Values in Communication [Hardcover]

This book examines the tactics of value recruitment through case studies in educational and environmental politics. By presenting interviews with activists and policymakers and numerous novel experiments, Thomas E. Nelson demonstrates the strategy behind value recruitment and how it shapes our political attitudes.Values are fundamental to political attitudes. Ideals likefreedom,equality,democracy, andfairnessgive us standards to judge whether conditions are good or bad and whether policy solutions are preferable or detrimental.Political Persuasionexamines how partisan communicators recruit social and political values to persuade the public to support their positions on controversial issues, making it one weapon in the arsenal that communicators and political entrepreneurs deploy to shape public opinion.In this book, Thomas E. Nelson explores the different strategies and tactics constituting value recruitment and examines how communicators respond to the value recruitment efforts of their opponents. Drawing primarily from two cases in modern American politics, Nelson presents interviews with activists and policymakers to understand the values at stake and the tactics in play, and provides evidence from experiments that examine how value recruitment shapes our opinions. Through this analysis, readers will gain greater recognition and understanding of value recruitment, which in turn will deepen our knowledge about the dynamics of political debate and public attitudes.Chapter One: IntroductionChapter Two: Value Recruitment DefinedChapter Three: Teaching Intelligent DesignChapter Four: Intelligent Design InterviewsChapter Five: Intelligent Design ExperimentsChapter Six: Snowmobiles in YellowstoneChapter Seven: Yellowstone InterviewsChapter Eight: Yellowstone ExperimentsChapter Nine: ConclusionsReferencesThomas E. Nelsonreceived his degree in social psychology from the University of Michigan in 1992. lÓÙ