Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer [Paperback]

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideologys role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

List of Illustrations

1. Introduction  

2. Formation of Corporate Ideology 

3. Reframing Ichi Ideology in Hong Kong  

4. Touring the Stores Space and Sense of Place 

5. Ichi Training and Identity Formation 

6. Monitoring Ideology Dissemination 

7. Promotional Activities and a Collective Presentation of the Self 

8. Store Managers and Their Kingdoms  

9. Becoming a Real Global Company

Index

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideologys role in corporate culture studies.

Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corpló'