Crisis Communication Cases from Asia: A Cultural Approach [Hardcover]

Introduction? 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective? 2.?VIETNAM:?Lost in Translation: Coca Colas Advertisement Sparks Crisis? 3.?INDIA:?McDonalds Faces Boycott Over Halal Meat? 4.?MALAYSIA:?Environmentalists Rally Against MNC Over Radioactive Waste? 5.?SINGAPORE:?MNC Halts Retrenchment Over Employees Anger? 6.?JAPAN:?Nikes Anti-Racism Ad Sparks Backlash? 7.?CHINA:?H&M Canceled by Chinese Consumers Over Uyghur Cotton? 8.?INDONESIA:?Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance? 9.?THAILAND:?FoodPanda Faces Boycott for Terrorist Comment? 10.?SOUTH KOREA:?Ignoring History Imperils Uniqlos Business.? Epilogue

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

Crisis Communication Cases from Asia?is a book that fills a void in the marketplace which will be welcomed by both students and practitioners interested in learning more about Crisis Communication in Asia. The editors of the book, Prof. Krishnamurthy Sriramesh and Associate Professor Yeo Su Lin, are well-known scholars in the field of Crisis Communication that worked closely with practitioners from both the private and public sectors in Asia in writing the book. The book incorporates a cultural perspective to crisis communication and includes a wide range of cases from different countries in the region, as well as different types of crises.

Daniel Laufer,?Victoria University of Wellington, New Zealand

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This book pushes the boundaries of theory and practice in crisis communication by incorporalC’