Fundamentals of Business: A Concise and Practical Approach For Beginners [Paperback]

Fundamentals of Business is a practical guide to the everyday aspects of being a manager, covering key organisational functions and offering straightforward techniques, supported by illustrative examples. It is essential?for students studying business and management in foundation, apprentice and first year undergraduate studies.

Tom Elsworth is Senior Lecturer at Oxford Brookes Business School in Oxford, UK.

1. General Introduction  2. Business, Society, and Stakeholders  3. Key Concepts in Business Management  4. Marketing Management  5. Operations Management  6. Finance and Accounts Management  7. Human Resources Management  8. Line Management Practice  9. Organisational Culture and Structure  10. The Resources of Our Organisation and the Competitive and Macro Environments It Faces  11. Business Strategy  12. The Manager as Leader  13. The Management of Change  14. The Entrepreneur and Planning a New Business Venture  15. Leading the Organisation

Fundamentals of Business is a practical guide to the everyday aspects of being a manager, covering all the key organisational functions and offering straightforward tools and techniques, supported by detailed illustrative examples.

The book is very challenge-oriented, dealing with likely real-world scenarios. It tours all the areas of management work to be found in any business large or small, and places these in the context of the whole business. Chapters cover each of the main functional areas such as HR, line management practice, operations, finance, change, and organisational culture. The book also explores relationships with stakeholders and society more generally and deals with key concerns in contemporary business such as sustainability, social relS*