Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication: Proceedings of the International Conference on Publi [Hardcover]

Chapter 1 Culture and Cultural Communication

Chapter 2 Social Phenomena and Psychological Issues

Chapter 3 Social Media and Impact

Chapter 4 Public Relations

Chapter 5 Educational Research

Chapter 6 Business and Marketing Strategy

The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public relations and media in todays rapidly evolving landscape.?

Dr. Chew Fong Peng is a lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. She has presented around 160 working papers at international and national seminars and conferences. Dr. Chew has published 5 books, 101 journal articles, 67 conference papers, 36 book chapters, 20 translated books including creative writings, and 10 edited books. She also serves as a book editor for Taylor & Francis. Dr. Chew has completed 19 research projects, leading 8 of them. Her achievements have earned her numerous awards, including the UM Outstanding Service Award (2008). She has been listed in Marquis Who's Who in the World in 2011, 2012, 2014, 2015, 2017, 2018, and 2019, and was recognized as one of the 2000 Intellectuals in the World for the 21st Century in 2011.

This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in todays rapidly evolving landscape.?

It has a repository of innovative research, insightful discussions, and emerging trends in digital media strategies, crisis communication, media ethics, public relations in the age of social media, and the impact of emerging technologies on media practices. It touches upon a wide array of topics and provides a comprehensive overview of the latest advancements and chlSQ