Handbook of Business Analytics [Hardcover]

Preface. Foundation Concepts for Business Analytics. Unraveling the Dimensions of HR Analytics and Sustainable HR Analytics: Paving to a New Paradigm. Data Science for FinTech Innovations: Trends, Tools, and Applications. Marketing Analytics to Identify Success and Impact. Harnessing Data for Sustainability: Applications and Challenges in Environmental Analytics. Application of Artificial Intelligence-based Technologies for Evaluating a Healthcare Providers Maturity in the Healthcare Worker Onboarding Process. Utilizing Analytic Hierarchy Process (AHP) to Prioritize Factors Impacting Financial Inclusion for Economic Advancement. Digital Transformation in Family-Owned Enterprises: Challenges and Opportunities for Business Analytics Adoption. Role of Business Intelligence and Big Data in Higher Education. Can FoMO enhance continuous intention to use ChatGPT?: mediation of innovative capability of using data analytics. Smart Tourism Supply Chains: Integrating AI, Advanced Analytics, and Robotics for Enhanced Customer Experiences. Emerging Trends and the Future of Business Analytics. Analysis and Forecasting Consumer Price Index of Indian Economy via Predictive Modeling Algorithms. The Meme Revolution: Integrating Cultural Phenomenon and Analytics in Branding Strategy. Ethical and Legal Challenges in Business Analytics and Digital Technologies. Editors Biography

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The book is meant for graduate students, postgraduate students, research scholars, academicians and policymakers to understand business analytics and its application in various business domains.

Business analytics are widely used in healthcare, manufacturing, and other industries that need to monitor or carefully analyze its users. Every day, over 2.5 quintillion data bytes are collected, for which it is essential to use business analytics. Many new software solutions and platforms have been relied upon to ingest and process large data sets.