International Business and Culture: Challenges in Cross-Cultural Marketing and Management [Paperback]

Instead of Introduction: Culture and Business: Are They Interdependent?? ?PART I. CROSS-CULTURAL MARKETING CHALLENGES? ?Chapter 1. Cross-cultural Product Strategy of McDonald`s? ? Chapter 2. Expansion of Cosmetic Manufacturers to the GCC Countries  Challenges and Cultural Adaption of Products? ?Chapter 3. Codornius cava in China: Bridging Marketing Strategies and Cultural Differences? ?Chapter 4. The importance of Communication in Shaping Organisational Culture at Unilever Nigeria Plc? ?Chapter 5. The Importance of the Nation Brand and the Effect of the Country of Origin on the Internationalisation of Enterprises? ?Chapter 6. Cross-cultural Adoption of Augmented Reality  Theories and Practices? ?PART II. CULTURAL ASPECTS OF INTERNATIONAL BUSINESS? ?Chapter 7. Internationalisation of the Company: Amicas Path to the Culturally Diverse Markets? ?Chapter 8. Cultural Barriers in Foreign Direct Investments: The Case of Zanglory Investments Ltd. in Zanzibar? ?Chapter 9. Danish Values in the Structures of the Polish Subsidiary of VELUX? ?Chapter 10. Challenges in Managing a Polish-Ukrainian Team: Exploring Intercultural, International, and Interlingual Differences? ?Chapter 11. How International FMCG Companies Maximise Employees` Intrinsic Motivation by Adapting to Cultural Differences in Expression of Basic Psychological Needs? ?Chapter 12. Remote Work in Culturally Diverse Business: A Case of Duracell North Central Europe Organisations Experience? ?Chapter 13. The Adoption of ESG Practises in Corporate Strategies  Does Cultural Background Matter?? ?Chapter 14. Women on Board in the Volkswagen Group: Women in Society, Religion and Traditional Beliefs? ?Chapter 15. Culture and Business: Looking Ahead 2035

International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.lӃ