Living the Dream: Building a Sustainable Career in the Performing Arts?offers an accessible guide to understanding ones arts career as a business.?
Introduction
PART I :Defining the Dream
1 Your Career as a Business
- What it Takes for a Career
- Adopting Best Practices
- Portfolio Careers
2 Mission
- Why Mission is Important
- Assets and Deficits
- A Mission Exploration
- Values
- Questions to Consider
- Elements of a Dynamic Mission Statement
- Vision
- Writing Your Mission/Vision/Values Statement
3 Branding
- Brand Identity
- SWOT Analysis
- Building a Branding Platform
- Competitive Landscape
- Final Thoughts on Branding
4 Creating Business Plans
- Strategic and Tactical Planning
- Short and LongTerm Goals
- Strategic Plan Statements
- Goals, Tactics, and Timelines
- A Business Plan Template
- Review, Assessment, and Revision
5 Support and Accountability
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