Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media [Hardcover]

This volume?explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.?

Market-Oriented Disinformation Research explores the phenomenon of social media disinformation from the perspective of business and management. Carlos Diaz Ruizs book, based on solid research, shows how disinformation may run unchecked on social media when it is profitable for unethical actors. It is a highly important and timely book that offers valuable insights for managers and students alike.

- Christian Gr?nroos, Emeritus Professor, Hanken School of Economics, Finland

Carlos Diaz Ruiz has written an timely book that provides insight into the question of why disinformation runs unchecked on social media? The book is an indispensable companion for communication and media researchers interested in the financial incentives that make disinformation thrive online.?Consequently, it is a must-read in media literacy and digital marketing courses.

- Roderick Brodie, Emeritus Professor, University of Auckland Business School, New Zealand

This is a most timely, well documented, well written and worrying analysis of how disinformation plays an increasingly important role in social media business models, driven by digital advertising. Carlos Diaz Ruiz has written a book that should be read and discussed among digital marketers and advertisers. It should be used for education and in academic research.

- Lars-Gunnar Mattsson, Emeritus Professor, Stockholm School of Economics, Sweden