Marketplace Lifestyles in an Age of Social Media: Theory and Methods [Hardcover]

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

1. Origins and Definitions  2. Methodological Approaches Centered on Values  3. Traditional Approaches Focusing on Attitudes and Activities  4. French Approaches  5. The Analysis of Products, Goods, and Services Purchased by the Consumer  6. Fields of Application of Lifestyles  7. Problems and Critiques Raised by Studies of Lifestyles  8. New Methodological and Conceptual Proposals  9. Social Media and a Theory and Method for Future Research  10. General Conclusions

 

This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Lynn R. Kahle is the Ehrman Giustina Professor of Marketing at the University of Oregon, where he was Founding Director of the Warsaw Sports Marketing Center. He has served as President of the Society for Consumer Psychology, and currently is Chair of the Sports and Special Events Special Interest Group in the American Marketing Association.