Short and powerful, these concise case studies provide quick yet impactful lessons on successful business strategies in Singapore.
Kirpal Singh, Colombo Plan Scholar, Singapore Management University, Nanyang Technological University
Gain a unique perspective on the dynamic Singaporean business landscape and learn from the triumphs and failures of renowned companies.
Claudius Ng, Senior Industry Transformation Advisor to Singapore Business Federation; Past President, Singapore Chamber of E-Commerce
Uncover the strategies behind Singapore's success as a global business hub through illuminating case studies and in-depth analysis.
Dennis Yeo, Head of Investor Services and Logistics & Industrial, Asia Pacific at Cushman & Wakefield
Preface
Acknowledgements
Introduction to the book
Part One: Business strategy and transformation
1. Singapore Airlines' response to increased competition in the airline industry
2. Singapore Post's response to declining mail volumes
3. Temasek Holdings' investment strategy
4. SGX-listed companies navigate corporate governance and regulatory challenges
5. Quest Global attracting and retaining top engineering and technical talent in a competitive market
6. How Keppel Corporation adapted to the changing global energy landscape
7. TANGS catering to changing consumer preferences
8. Osim International evolving customer preferences