Social Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a Difference [Hardcover]

This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media for academics.

1.?Introduction ?2. Background 3. Platforms? 4. Profiles? 5. Posts? 6. Curation? 7. Productivity? 8. Challenges? 9. Generosity? 10. Strategy? 11. Conclusion

This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media for academics.

Through concise case studies from researchers worldwide, it illustrates the diverse and often unexpected ways social media enhances academic work, from building collaborative networks and expanding audience reach to creating real-world impact. Coverage includes established platforms like LinkedIn and X (formerly Twitter), emerging spaces such as Bluesky, and creative academic applications of platforms like Reddit and WhatsApp. At its core, this guide emphasises intentional engagement over self-promotion, focusing on meaningful communication, community development, and knowledge sharing. It introduces the Researchers Social Media Compass, a framework to help you align your online activity with your professional aims, values, and resources.

Social Media for Research Impact is of interest to researchers at all career stages, as well as research managers, advisors, and communication professionals who support research visibility and collaboration through social media.

Marcel Bogers is Full Professor of Open and Collaborative Innovation at Eindhoven University of Technology and affiliated with the University of California, Berkeley. His research and teaching focus on innovation management in general and on open innovation and innovation ecosystems in particullÓE