PART I: RELATIONS BETWEEN BUSINESS PLAN AND STRATEGIC PLAN1. STRATEGIC PLANNING AND STRATEGIC APPROACH2. SYSTEMATICS OF STRATEGIC PLANNING (SSP)3. BUSINESS PLANPART II: SYSTEMATIC PLANNING OF BUSINESS FUNCTIONS (SPBF)4. SYSTEMATIC PLANNING OF BUSINESS FUNCTIONS (SPBF)5. ORIENTATION AND INVESTIGATE MARKET CONDITIONS6. CLARIFY MARKETING STRATEGY7. DETERMINE OPERATIONS STRATEGY8. DEVELOP ALTERNATIVE BUSINESS PLANS9. EVALUATE BUSINESS PLANS AND SELECT THE BEST10. IMPLEMENTATION PLAN AND PERFORMANCE CONTROLAPPENDIXI. SAMPLE OUTLINE FOR A BUSINESS PLANII. WORKING FORMS
The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.
Hakan Butuner has received his B.Sc. in industrial engineering from Middle East Technical University; MBA from Bilkent University; and Ph.D. in engineering management from the University of Missouri-Rolla.He has been active both in professional and academic life for several years. Additionally, as an entrepreneur, he has acted as the affiliate of several US consulting companies industrial management and engineering consulting and training field; and has also built various international franchising businesses. During the same period, he has lectured in renowned universities' business schools and/or industrial engineering departments worldwide.Currently, he is acting as an associate professor at TED University and running IMECO (Industrial Management and Engineering Consulting, an affiliate of well-known US consulting companies.) Additionally, he is the founder-president of the Institute of Industrial & Systems Engineers Turkish professional chapter; and the board member of the Institute of High-Performance Planners.During his long career path, as an industrial engineering and management professional, consultant, aclă#
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