Teaching Public Relations: Principles and Practices for Effective Learning [Hardcover]

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.

Introduction PART 1: Becoming a PR Educator    1: Education as a Calling 2: Becoming a Professor 3: Engagement in the Profession PART 2: Public Relations Education (PRE) in Context 4: An Overview of Public Relations Education 5: General Points of Teaching and Learning in Higher Education 6: Frameworks and Outcomes for Teaching PR   PART 3: Approaches for Teaching and Learning Befitting PRE 7: Know Yourself, Be Yourself   8: Curriculum Development and Course Design 9: Assessing Learning APPENDICES Appendix A: Pretenure Performance Tracking Tool   Appendix B: Example Course-Management Documents  Appendix C: Suggestions for Curricular and Extracurricular Teaching and Learning   Appendix D: Helpful Resources   Appendix E: Example Public Relations Program Assessment Plan Components     Index

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.

Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in onlƒ%