The Business of Media Distribution: Monetizing Film and TV Content in the AI Era [Paperback]

In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim OHair provide an accessible and contemporary overview of business theory and practice across key global market segmentsfilm, television, and online/streaming.

1. Market Opportunity and Segmentation: The Diverse Role of Studios and Networks 2. Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea 3. Financing Production: Studios and Networks as Venture Capitalists 4. Theatrical Distribution 5. The Historical Home Video Business (Non-Download, Non-Streaming Consumer Retail Business) 6. Television Distribution and Production 7. Streaming and the New Digital Era: Reaching Customers Where They Are... 8. Ancillary Revenues: Merchandising, Video Games, Hotels, Airlines, Traditional PPv, and Other Markets 9.  Marketing 10. Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing

Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. Theres never been a better insiders look at the choices and challenges that studio executives face every day.

Gary Marenzi, Former Head of Entertainment Sales and Partnerships, Endeavor Content (WME) and Former President of Paramount Television and MGM Worldwide Television

Jeff Ulins book is a must-read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.

Pablo Spiller, Jeffrey A. Jacobs Distinguished PrlÓJ