The Music Producer's Guide to Social Media Content: The Science, Business, and Art of Building a Musical Career [Hardcover]

1. Social Media Platforms? 2. The Impact of Release Timing on Viewer Engagement on YouTube? 3. Platform Workflows? 4. Gain Staging?5. Audio Production Techniques? 6. Immersive and Spatial Audio Options? 7. Introduction to Live-Streaming? 8. Reaching Audiences? 9. Music Placements on Social Media

The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and creating high quality content as a vehicle of career growth.

Sam McGuire is a long-time faculty member at the University of Colorado Denver. He specializes in audio production and social media, and has extensive experience in both academia and the industry. McGuire's contributions include numerous publications and innovative projects in the music industry.

The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and on creating high-quality content as a vehicle of career growth.

Introducing both industry-standard tools, including DAWs, plug-ins and hardware, and an array of advanced techniquessuch as consideration of immersive and spatial audio as well as live-streaming systemsthe book equips readers to create audio for uploaded and streamed media. With a focus on maximizing quality, the book explores destinations and distribution with contemporary case studies, while focusing on principles that can be transferred to new technologies as they are released. Throughout, readers gain an understanding of the technology behind media creation, methods of using social media l³®