List of Figures. List of Tables. List of Exhibits. Preface to the Second Edition. Preface to the First Edition. Acknowledgement. Glossary. 1. Introduction to Digital Transformation 2. Strategic Management 3. Product and Process Innovation 4. Business Model Innovation 5. Organisational Innovation 6. Digital Technologies 1 7. Digital Technologies 2 8. Composite Technologies 9. AI and Gen AI 10. Platform Strategies 11. Digital Security 12. Implementing Digital Technologies 13. Building Digital Business Cases. Index.
Outlining a simple model for digital transformation, this updated edition offers a lens to look at the individual elements of the digital kaleidoscope. It is structured in a reader-friendly manner,?providing processes to reassemble these components to create digital strategies across multiple industries.
Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change.
While successful incumbents may have mastered value creation and extraction within their established core businesses, they often continue to treat digital as peripheral to their core strategy. Yet recurring flashes of potential reveal digital as a credible source of sustainable advantage, creating ambiguity about its true scope and impact. Many organisations struggle to find a clear starting point or design a roadmap, and even when initiatives lS:
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