In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.
Strategic Management is an outstanding textbook for strategy students at all stages of learning. The book is written in an engaging and accessible style, and concepts and frameworks are clearly illustrated through a series of contemporary case vignettes. . . I recommend Strategic Management to anyone seeking a systematic and pragmatic approach to learning how to manage strategically and shape competitive advantage in an unpredictable and rapidly changing world.
Professor Thomas C. Lawton
Editor-in-Chief, Long Range Planning
University College Cork, Ireland
Brunel University London, UK
Dartmouth College, USA
Strategic Management: From Confrontation to Transformation is an excellent example of how a business textbook can successfully combine scholarly depth with practical application. The carefully structured design of the chapters is particularly noteworthy. Each chapter begins with an opening case, followed by theoretically and empirically grounded information from high-quality sources. Then, the chapter features a section where the case is analysed using the ideas presented, concluding with a closing case and experiel£(