Travel and Tourism [Paperback]

The Sage Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations, and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically.The Sage Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations, and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically.A very releveant book which is simply written and has an understandable and easy to follow structure. Will definately recommend it to my students.PART ONE: INTRODUCING YOUR COMPANION
PART TWO: CORE AREAS OF THE CURRICULUM
Introducing Travel and Tourism
Global Tourism
The Demand for Travel and Tourism
Tourist Motivation
The Travel and Tourism Industry
Transport for Travel and Tourism
Air Transport
Accommodation
Attractions
Tour Operations
Travel and Tourism Retailing
Marketing in Travel and Tourism
Strategy in Travel and Tourism
Economics of Travel and Tourism
Tourism and Development
Planning Travel and Tourism
Tourism and the Environment
Tourism, Society and Culture
Visitor Management
Urban Tourism
Rural Tourism
Contel/