Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Foodand Our Future [Hardcover]

This packed account makes food science feel like an urgent and essential undertaking. —Publishers Weekly(Top 10 New Release in Science)

“[Meat] has broad appeal.” –Nature(Included in “Best Science Picks”)

“What [Friedrich] sets out to accomplish—what feels new aboutMeat—is to convince readers of a generational opportunity to replace like with like: plant-based and cultivated meat that matches, in price and taste, the stuff under cellophane in supermarkets today.”–The Atlantic

“Friedrich reminds us of many innovations that seemed fanciful until they reached a tipping point and became mass market . . . [Meat] brings a passion to the affluent society’s intractable modern dilemma of what to eat.” –Financial Times

“Such a future may seem improbable. But that’s why you should read the book. It is that compelling.” –The Bulletin of Atomic Scientists

Good Food Institute founder and president Bruce Friedrich offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, while building a healthier and more sustainable world.

The human love of meat appears to be hard-wired. The world consumes more than 550 million metric tons of meat and seafood each year. That number has been climbing for decades and is expected to continue to rise through at least 2050.

What if we could give humanity the meat it craves, but produced differently? Plant-based and cultivated meat that arejust as deliciousas the meat you love, but more affordable and healthier.

Think it’s not possible? With examples ranging from the “horseless carriage” (car) to the smart phone in your pocket,MeatlC'