Case Studies on Pandemic and Epidemic Communication Campaigns: From the 1918 Influenza to COVID-19 [Paperback]

Spanning over a century of global health crises,?Case Studies on Pandemic and Epidemic Communication Campaigns?examines 25 case studies across twelve major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sector.

This case study book is unlike any other [&] Professor Flowers and Young bring their professional and academic experiences to produce a book that combines history, theory, and ethics of cases and compels users to think outside the box.?

Amiso M. George, Texas Christian University, USA

Buckle up and indulge. This book equips PR practitioners and students with strategies for navigating culturally informed solutions and diverse approaches, such as community-led initiatives and innovative communication strategies to ensure business resiliency.

Saud Alsulaiman, King Saud University, Saudi Arabia

It?is timely, interdisciplinary, and appropriate for both undergraduate and graduate audiences in health and corporate communication. The case study approach makes it a must-read for any communication practitioner seeking crisis and risk communication analysis and best practices.

David P. Burns, Salisbury University, USA

This book, which compares communication campaigns on public health crises and risks across time, countries, and disciplines, is long overdue. The authors effectively integrate theory and practice in health-related risk and crisis communication, offering a unique comparative and global perspective that is highly relevant to scholars, students, and practitioners alike.

Andreas Schwarz, Ilmenau University of Technology, Germany

The use olã,