Launching New Ventures: An Entrepreneurial Approach [Paperback]

LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools and thinking processes necessary to launch a successful new business in a global marketplace. The text is designed to follow the entrepreneurial process from idea generation to developing and testing a business model, to designing the business operations, and preparing for growth. The eight edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the critically important pre-startup and startup stages of a new venture, with special emphasis on the process and activities that must take place prior to opening a new business. The material is designed with the student in mind and incorporates examples and real-world advice based on the authors and others years of working with entrepreneurs. Part One introduces the foundations of entrepreneurship and helps the reader understand the entrepreneurs journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that must be undertaken before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here readers will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in the new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.Part I: ENTREPRENEURSHIP AND OPPORTUNITY. 1. Understanding Entrepreneurship. 2. Preparing for the Entrepreneurial Journey. 3. Creating Opportunity. Part II: FEASIBILITY ANl£.