This unique edited volume by some of the leading scholars in the field, examines the importance, or non-importance, of the personalities of political leaders in determining the outcomes of democratic elections. The book argues, contrary to conventional wisdom, that relatively few voters are swayed by candidates' personal characteristics. Their findings imply that modern democratic pointers is not nearly as candidate-cent red and personality-orientated as is often supposed. They also suggest that parties' policies and their performance in office usually count for far more than the men and women they chose as their leaders.
Do Leaders'Personalities Really Matter?,Anthony King American Presidential Candidates,Larry Bartels Party Leaders in Great Britain,John Bartle and Ivor Crewe Presidential Candidates in France,Roy Pierce Competing Chancellor Candidates in Germany,Oscar W. Gabriel Presidential Candidates in Russia,Timothy J. Colton Prime Ministerial contenders in Canada,Richard Johnston Conclusions,Anthony King