Legendeering: The Brand-New (but Tried and True) Video Communication Strategy to Humanize Your Business [Hardcover]

A new way to revolutionize your video marketing from two-time Emmy nominated Tom Langan.Distinguished Favorite for the 2024 New York Big Book AwardVideo is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matterthe community.In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is Lead with value, always. And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.IntroductionThe Legendeering MapPart I: Legendeer Your ThinkingChapter One: What Makes a Legend? (The Value of Story)Chapter Two: Let Me Buy You Dinner (Th e Rule of Reciprocation)Chapter Three: Trust Me (How to Be Relentlessly Authentic)Chapter Four: Dont Be Selfish (Its Not About You)Chapter Five: Ironman, Galaxy Wars, and Other Tales (Why We All Love a Good Story)Chapter Six: Dont Burn the House Down (A Lesson in Consistency)Part II: Legendeer Your ContentChapter Seven: Development (Legendeering Phase 1)Chapter Eight: Preprodiction (Legendeering Phase 2)Chapter Nine: Production (Legendeering Phase 3)Chapter Ten: Postproduction (Legendeering Phase 4)Chapter Eleven: Distribution (Legendeering Phase 5)AfterwordResourcesAcknowledgmentsAbout the AuthorAbout the PublisherUS