This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.
Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.
PHILIP D. HARVEY is president of DKT International, a non-profit organization that oversees social marketing programs in eight countries in Asia, Africa, and Latin America./e
The Pioneers
Social Marketing: How It Works
Sex, Contraception, Religion, and AIDS
Players in the Game: Donors, Governments, Family Planning Associations, and Others
I'm Up to Here with Experts : Selling Contraceptives in Sri Lanka
Social Marketing in Bangladesh
Why Brand Names?
Pricing: The Cornerstone of Social Marketing and the Controversies that Surround It
Measuring Results: Sales, CYPs, Contraceptive Prevalence
Running a Program
Advertising: The Fuel of Social Marketing
The Population Wars
Appendices
Bibliography
Index
![Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World [Hardcover]](/itemImage/2/3/6/1/2_6210959.jpg "Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World [Hardcover]")