Licensing Myths & Mastery [Paperback]

Licensing Myths & Mastery is about debunking licensing myths that dont work and mastering what does work. Licensing is one of the best and fastest ways to make money with an idea and one of the least understood. The reason licensing is faster is it facilitates existing production, distribution and marketing systems the licensee has in place. The reason it is more profitable is that licensing eliminates the costs while increasing the bottom-line and paying you in the process. This book is written to people who desire to license their ideas, like artists, engineers and scientists versed in their art, trade and profession but lacking the business knowledge for licensing. Attorneys have interest in this book and this series because it provides new information they need. Half of the books on licensing are dull, legal publications detailing contracts and terms but not why or how to find and reel-in the deal. The other half are from creatives that had some lucky fortunes wrote a book and became a self-appointed expert like One Simple Idea or Inventing On A Shoestring. Licensing Myths & Mastery is different because it answers critically important questions and concerns the competing books dont answer. It introduces the Royalty Rule and the Advance Rule, which leads to the best possible deal by providing insight to the justification for the royalty rate. The <>5X Rule defines when to license and when to manufacturer. This book answers how to find the right company, how to get-in-the-door and what to say when you reach the Decider. Keeping it simple and clear, the Corporate Review Process chart explains specifically how this process works. Licensing Myths & Mastery makes the competitive products in this category obsolete in content, focus and clarity.