Light, Bright And Polite Use Social Media To Impress Colleges & Employers [Paperback]

Here's what you'll learn in this book:
Ch 1 How social media can hurt your kids future
Ch 2 Common social media mistakes made
Ch 3 What social media posts and strategies impress colleges
Ch 4 What social media posts and strategies impress future employers
Ch 5 Social networks that help you shine online
Ch 6 How and when to privatize your image
Ch 7 How to talk to your kids
Ch 8 How to make a plan together
Ch 9 Case studies from successful students making a difference

Over the past several years, I have had the great opportunity to work with some of the worlds best brands. My staff and I developed and implemented techniques to help these companies shine online. And they have! By employing a few social media strategies, these great companies are finding the customers they want and deserve. It quickly came to my attention that my techniques would be valuable to families who are preparing their kids for college. Many kids have no idea how their digital footprint might be viewed by others and how others perceptions can hold them back.

During a 2013 Kaplan telephone questionnaire, 31% of college admissions officers said that they did visit applicants Facebook and other social media pages to gain more information on the student. 30% said that they had encountered information on social media that had a negative influence on an applicants chance of being accepted. This goes to show that anything we put online, no matter how long ago, can be brought up on the first page of Google results and we need to be vigilant on what we allow others to see.1 In this book, you will receive the same strategies Ive used to help many successful companies, but tailored to students and future leaders, to help them impress colleges and future employers. As I've traveled the country for the past year and spoken to over 20,000 students, the feedback has been clear: these methods work, helping kids convey their best selves onlilch