This intellectually sexy collection features some of the best and brightest academic media analysts from Britain and the United States. Voice Literary Supplement
The essays in this volume rigorously engage the challenges of postmodern cultural criticism and theory, the central contemporary debate in the humanities. Communication Abstracts
Mellencamp has produced a challenging and an invigorating text.... It should provide much inspiration. Journal of Communication
This is a particularly good collection of thirteen papers with, overall, much more theoretically interesting yet less obscure and more pleasure-giving content than the norm. Give it priority. Media Information Australia
These essays, on the cutting edge of theoretical debate in the humanities, rigorously engage the challenges of postmodern cultural critique and theory. They range widely from detailed historical research to broad questions of theory and method.
Contributors are Patricia Mellencamp, Meaghan Morris, John Caughie, Charlotte Brunsdon, Lynn Spigel, William Boddy, Eileen R. Meehan, Andrew Ross, Lynne Joyrich, Jane Gaines, Margaret Morse, Mary Ann Doane, and Stephen Heath.
Acknowledgments
Patricia Mellencamp
Prologue
Meaghan Morris
Banality in Cultural Studies
John Caughie
Playing at Being American: Games and Tactics
Charlotte Brunsdon
Television: Aesthetics and Audiences
Lynn Spigel
Television in the Family Circle: The Popular Reception of a New Medium
William Boddy
The Seven Dwarfs and the Money Grubbers: The Public Relations Crisis of US Television in the Late 1950s
Eileen R. Meehan
Why We Dont Count: The Commodity Audience
Andrew Ross
Techno-Ethics and Tele-Ethics: Three Lives in the Day of Max Headroom
Lynne Joyrich
Critical and Textual Hypermasculinity
Jane Gaines
Superman and the Protective Strength of the Trademark
Margaret Morse
An Ontology of lsÃ