Nickels/McHugh/McHugh,
Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.
RELEVANCY AND CURRENCYcontinues with the focus on a wealth of current, diverse examples with large number of companies of all sizes and industries in the United States and around the world. From Brexit and ransomware to 3D printing and robo-advisors, numerous relevant examples tie directly into chapter lessons. Keep your course continuously current by subscribing to the
From the News to the Classroomblog, for even more article and video clip examples weekly.
RESULTS-DRIVEN TECHNOLOGYBridging the Gap between Concept and Application through a variety of interactives in Connect. Smartbook 2.0 provides dynamic, personalized reading experience with Video Cases, Case Analyses, and Application-Based Activities designed to drive engagement through real-word scenarios for students to observe, analyze and develop their critical thinking skills.
GOLD STANDARD IN TEACHING RESOURCESwith experienced and diverse authors that designed resources for the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. Course supplements tightly align with chapter concepts and enhance retention.
PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1: Exploring the Business Environment and Economics
Chapter 2: Doing Business in Global Markets
Chapter 3: Demanding Ethical and Socially Responsible Behavior
PART 2 Business Ownership: Starting a Small Business
Chapter 4: How to Form a Business
Chapter 5: Entrepreneurship and Starting a Small Business
PART 3: Business ManaglÓ,