Making Creativity Practical: Innovation That Gets Results [Paperback]

Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified. A process that targets innovation provides leaders with just such a problem-solving approach. The goal is to produce high-quality ideas that are appropriate to the task—which means groups and organizations can implement them with less risk.
Work with the targeted innovation process consists of activities in five areas: stating the problem in a way that encourages creative problem solving, learning and understanding different problem-solving styles, learning and understanding creative pathways and their relationship to problem solving, generating ideas, and evaluating those ideas.
Targeted innovation reconciles creativity with management. Managers can use it to solve problems that meet their organization’s call for innovative answers to current challenges.7 What Is Practical Creativity?

8 Why Is Practical Creativity Important?

10 Making Creativity Practical

Stating the Problem

Understanding Approaches to Problem Solving

Seeking the Right Creative Path

Choosing the Right Creative Path

Generating Ideas

Evaluating Ideas

27 Making a Place for Creativity at Work

30 Suggested Readings

30 Background

31 Key Point Summary

This series of guidebooks draws on the practical knowledge that the Center for Creative Leadership (CCL) has generated, since its inception in 1970, through its research and educational activity conducted in partnership with hundreds of thousands of managers and executives. Much of this knowledge is shared-in a way thal“