Managerial Economics in a Global Economy [Hardcover]

Managerial Economics in a Global Economy, Ninth Edition, synthesizes economic theory, decision sciences, and business administration to train students in making managerial decisions in the modern, globalized world. With an international perspective and a wealth of relevant examples, this text illustrates how local economic decision-making is now inescapably global.

PART ONE: INTRODUCTION

CHAPTER 1. The Nature and Scope of Managerial Economics
1-1 The Scope of Managerial Economics
Definition of Managerial Economics
Relationship to Economic Theory
Relationship to the Decision Sciences
Relationship to the Functional Areas of Business Administration Studies
1-2 The Basic Process of Decision Making
CASE STUDY 1-1 Peter Drucker-The Man Who Invented Management
CASE STUDY 1-2 The Management Revolution
1-3 The Theory of the Firm
Reasons for the Existence of Firms and Their Functions
The Objective and Value of the Firm
Constraints on the Operation of the Firm
Limitations of the Theory of the Firm
BOX 1 Managerial Economics at Work: The Objective and Strategy of Firms in the Cigarette Industry
1-4 The Nature and Function of Profits
Business versus Economic Profit
Theories of Profit
Function of Profit
CASE STUDY 1-3 Profits in the Personal Computer Industry
1-5 Business Ethics
CASE STUDY 1-4 Business Ethics at Boeing
CASE STUDY 1-5 Enron-Andersen and Other Financial Disasters
CASE STUDY 1-6 The Global Financial Crisis
1-6 The International Framework of Managerial Economics
CASE STUDY 1-7 The Rise of the Global Corporation
CASE STUDY 1-8 The Global Business Leader
CASE STUDY 1-9 Global Most Admired Companies
1-7 Managerial Economics in a More Risky, Crisis-Prone, and Sluggish Global Economy
CASE STUDY 1-10 Terrorism, Cyber Espionage, Financial Crises, and Globalization
1-8 Managerial Economics and the Internet
CASE STUDY lã3