Managing Business Professional Communication [Paperback]

• Highlights new communication competencies, based on the most recent surveys of communication proficiency available, including Butchers Employment and Training Administration (ETA) report, to provide students with focused skills that can be applied in the workplace.
• Includes additional emphasis on organizational patterns within chapters, to help students clearly identify and follow key points.
• Places new emphasis on the link between organizational culture and leadership to help students understand the importance of contextualizing leadership within the boundaries of personal style and organizational culture.
• Features an updated review of customer service communication, giving students the most current information needed to succeed as a communication professional right from the start.
• Includes a new chapter on listening in the workplace, helping students excel at this crucial skill.
• Provides concepts and skills for written business communication, and the use of technology and social media

Managing Business and Professional Communication provides students with strategies to manage effectively the communication challenges they will encounter.

 

The text tailors communication concepts to the unique demands of the workplace environment. Managing Business and Professional Communication surpasses the coverage of traditional communication texts to address the most recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture, communls&