Managing Hospitality Organizations: Achieving Excellence in the Guest Experience [Paperback]

Managing Hospitality Organizations: Achieving Excellence in the Guest Experience, Third Edition by Robert C. Ford and Michael C. Sturman takes readers on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector.Managing Hospitality Organizations: Achieving Excellence in the Guest Experience, Third Edition by Robert C. Ford and Michael C. Sturman takes readers on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. This book provides a great overview of how to envision, strategize, and design the service environment through incorporating basic business theories with hospitality and service-based strategies. This book is a well-rounded textbook on blending the concepts of service and management in the 21C Hospitality Industry. I highly recommend a review for our 200-level service course. This edition of Ford's Managing Hospitality Organizations is an essential textbook for students who are studying International Hotel Management. Not only does it describe the key elements of successful service but also has robust additional resources that allow students to develop their knowledge further. These can also be used within in-lecture activities and the case studies are particularly useful for class discussion. The content of this book supports many of our programme modules and I would highly recommend this to you and your students. A perfect book for any Hospitality program, excellent instructor support, and a good resource for students. The book is a great addition to both classroom instruction and scholarly literature of the hospilS4