Managing Innovation: Integrating Technological, Market and Organizational Change [Paperback]

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors extensive experience in real-world management practice.

Students are provided with an impressive range of learning toolsincluding numerous case studies, illustrative examples, discussions questions, and key information boxesto help them explore the innovation process and its relation to the markets, technology, and the organization. Research Notes examine the latest evidence and topics in the field, while Views from the Front Line offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

About the Authors v

Preface to the Seventh Edition vi

How to Use This Book: Key Features viii

1 Innovation  What It Is and Why It Matters 1

1.1 The Importance of Innovation 2

1.2 Innovation Is Not Just High Technology 4

1.3 Its Not Just Products . . . 7

1.4 Innovation and Entrepreneurship 9

1.5 Strategic Advantage Through Innovation 10

1.l