Managing Media Firms and Industries What's So Special About Media Management [Hardcover]

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice. (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009  2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997  2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative  for development in public service media and Preló[