Managing Media Services: Theory And Practice, 2nd Edition [Hardcover]

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

WILLIAM D. SCHMIDT is Professor of Instructional Media and Director, Educational Technology Center, Central Washington University, Ellensburg.

DONALD A. RIECK is Director, Instructional Technology Center, Iowa State University, Ames.

Illustrations
Preface
Acknowledgments
Introduction to the Revised Edition
Chapter 1: Managing Media Services: An Overview
Chapter 2: Philosphical Perspectives
Chapter 3: Planning Media Service Programs
Chapter 4: Management Basics
Chapter 5: Managing Media Materials Services
Chapter 6: Managing Media Equipment Services
Chapter 7: Managing Media Development Services
Chapter 8: Computers and the Media Center
Chapter 9: Managing Technology Change
Chapter 10: Managing Personnel
Chapter 11: Managing Budgets
Chapter 12: Communicating
Chapter 13: Evaluating Media Service Programs
Chapter 14: Designing Media Service Facilities
Chapter 15: Researching Distant Learners
Chapter 16: Professionalism
Chapter 17: The Future
Epilogue