This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.
Foreword
Thoma? Serdari
Introduction
Chapter I. Defining Luxury in the Watch Industry: Exploring the Gestalt of Swiss Luxury Watches
Chapter II. Trends and Challenges in the Swiss Luxury Watch industry: Insights from an Expert Survey
Chapter III. Luxury Watches and Ethical Hubris: A Comparative Overview Of Illustrative Cases
Chapter IV. Gestalt-Switch of Luxury Products: Exploring pitfalls of inconsistent value expressions in conspicuous consumption
Chapter V. Some of my customers& take off their Rolex prior to a client meeting : Luxury Display at Work and the Social (Re)Construction of the Organizational Image
Chapter VI. The transitory Janus-face of Surveillance: Studying Blockchain-Based Product Identifiers in the Swiss Luxury Watch Industry
Chapter VII. Censored and sensored luxury: a new theory, combining retouching of public luxury display and digital product identifiers
Chapter VIII. Future Outlook: How cutting-edge technologies and new consumer generations reshape the luxury environment
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.
Based on a cross-discipll
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