Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Chapter 1: Introduction
This chapter will introduce the reader to the overall outline of the book and the content to be covered. It will out
Each chapter will be discussed in brief and provide an overall road map for
the reader. Where necessary these outlines may provide some brief definitions that will help lay the foundation stones in the readers mind of the conceptual,
empirical and practitioner areas that will be covered by the book.
It will conclude by summarising the overall objective of the book and what value the reader should expect to have from it by the conclusion.
Outline:
? Introduction
? Chapter overview
? Conclusion
Chapter 2: The Rebirth and Transformation of Political Adverl“-
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