The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion [Hardcover]

The Marketer's Guide to Media Vehicles, Methods, and Optionsis an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

Preface
Media: An Overview
Television
Radio
Magazines
Newspapers
Out-of-Home Advertising
Sales Promotions
Direct Marketing
Telemarketing
Marketing Planning and Evaluation
Appendix A: Design and Print Production
Appendix B: Sources of Information
Appendix C: Consumer Data Banks
Bibliography
Index