Marketing 101: How Smart Schools Get and Keep Community Support [Paperback]

Marketing 101: How Smart Schools Get and Keep Community Supportis a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach-only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.Susan Rovezzi CarrollandDavid Carrollprovide strategic marketing consultation based on data driven information. Public schools, non-profit organizations, and corporations have looked to them for their expertise for over 30 years.

Marketing 101: How Smart Schools Get and Keep Community Supportis an excellent resource for re-energizing the increasingly tentative faith in public schools. The book offers proactive strategies for being more responsive to all constituencies and for seizing opportunities to improve public image. Lois Lanning, assistant superintendent of schools, Region 15, Middlebury/Southbury, Connecticut

Never before has there been such a pronounced need to build support for public education nation wide. Building upon proven success, the strategies contained inMarketing 101are an invaluable resource for public schools serious about building and sustaininglƒ1