Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity [Paperback]

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

The ins and outs of the marketing of food

"Marketing Nutrition moves theory and research into practice. There are enormous economic dividends for health care providers, public health institutions, and commercial food companies if we are successful in doing this."--Dr. David Mela, Expertise Group Leader, Unilever Health Institute

"An insightful book that deftly blends the scientific knowledge of a nutritionist with the wisdom and practical skill of a trained marketer."--The Midwest Book Review

"This extensive, yet succinct, blueprint for effective marketing has something for everyone." -- Gastronomica

"...while this book does not target chefs, per se, any chef interested in nutrition and how consumers build their eating patterns and determine their food choices will be educated by the anecdotes and informational studies."--National Culinary Review

"Marketing Nutrition offers a ‘win-win' proposition for all concerned.  Insightful companies, health professionals, and policy makers can lead the way . . . in helping people eat  better and enjoy food more."  --Dr. James O. Hill, Director of Human Nutrition, University of Colorado Medical School

"It is critical that the U.S. government recognizes that intelligelƒ,