Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing [Hardcover]

1.?Can Marketing Grasp Dying?  Situating the Marketing of Palliative Care between Practice and Ontology??2.?The Locarno Consumer  An Ethnographic Narrative Case Study on Dying and Marketing??3.?The Temporal Consumer  Dying, Nostalgia, and the Emergence of Palliative Clearings??4.?The Ethnography of Dying  Vulnerability, Transparency, Triangulation, Reflexivity, and Ethics??5.?Palliative Clearings, Consumption, and Marketing  Field Stories from an Ethnography of Dying in Palliative Care??6.?Palliative Clearings and Market Society  Contributions to Epistemology, Consumption, and Marketing from an Ethnography of Dying??7.?Unveiling Palliative Marketing  Toward a Vocabulary of Dying

Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It?will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.

Marketing Palliative Care explores what happens when marketing is confronted with dying. Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, the book unfolds a radical question: can marketing grasp dying? Can it offer not only tools but also a language for societies to relate to finitude? Through the case study of a COVID-designated hospital in Locarno, the conceptualization of the temporal consumer, and the unveiling of palliative clearings, this monograph develops a new epistemology of marketing at the threshold of life.

Palliative clearings are proposed as fragile temporal spaces where care, consumption, and dying converge, opening a poetic vocabulary for fragility and compassion. Methodologically,ls